How to Use AI to Write Sales Copy That Converts (Without Sounding Salesy)
You’ve got a lead magnet out in the world. People are signing up. Your list is growing. That’s a win.
But now what?
The next move is key: turning those warm leads into paying clients.
And to do that, you need one thing that most business owners either avoid or overcomplicate—sales copy.
Let’s be honest. Writing sales copy can feel… awkward. You don’t want to sound pushy. You don’t want to feel fake. And you’re probably not a trained copywriter.
Good news: you don’t have to be.
Thanks to AI tools like ChatGPT, you can write sales content that’s clear, persuasive, and actually sounds like you. In this post, I’ll show you how to use AI to write sales copy that converts—emails, landing pages, captions, and more—without feeling like you’re trying too hard.
Step 1: Focus on the Pain Point, Not the Product
Great sales copy doesn’t start with your offer. It starts with your audience’s problem.
Before you ever mention your service or product, get crystal clear on what your ideal client is struggling with. That’s what they’re looking to fix.
Try this prompt in ChatGPT:
List 5 common challenges that [your target audience] faces when it comes to [your industry or offer].
Pick the one that resonates most—and use it to guide your messaging.
Example:
If you’re a web designer, a client’s pain might be:
"I’m embarrassed to send people to my website—it’s outdated and hard to navigate."
That’s your hook.
Step 2: Position Your Offer as the Natural Solution
Once you’ve identified the problem, it’s time to show how your offer solves it.
Let AI help you frame your service or product as the logical next step:
Write a short paragraph that introduces my offer as a helpful solution to [pain point]. Use a friendly, confident tone.
Focus on the benefit—not just the features. Think “peace of mind” over “six video modules.”
Step 3: Let AI Draft the Copy—Then You Add the Magic
Now that you’ve got the foundation, use ChatGPT to write the first draft of your sales email, landing page, or social post.
Start with:
Write a short email introducing my [product or service] to someone who just downloaded my lead magnet. Keep it casual and benefit-focused.
AI will give you a great jumping-off point. Then your job is to:
Add your personality
Use real-world examples
Replace any robotic phrases with your own go-to language
This is where your brand voice brings it home.
Step 4: Address Objections Before They Come Up
The best sales copy doesn’t ignore objections—it tackles them head-on.
Ask AI:
What are the top 3 objections someone might have before buying [my product/service], and how can I respond to each one in a calm, confident tone?
Common objections include:
“It’s too expensive”
“I don’t have time”
“Will it work for me?”
By answering these honestly and clearly, you build trust and credibility—before the reader ever hits reply.
Step 5: Add a Clear, Confident Call-to-Action
If your copy doesn’t include a next step, don’t expect your reader to guess.
Keep your call-to-action simple and direct.
Try this AI prompt:
Write a short, confident CTA that invites the reader to [book a call, enroll, purchase, etc.] without being pushy.
Example:
"Ready to stop guessing and finally get your systems working for you? Let’s talk. Schedule a free 20-minute strategy call today."
You’re not selling—you’re offering a solution and making it easy to say yes.
Final Thoughts: You Don’t Need to Be a Copywriter
You just need to understand your audience, speak to their challenges, and show them what’s possible.
AI can help you get the words out faster, structure your thoughts more clearly, and write consistent sales content that feels like you—without burning hours in front of a blinking cursor.
With a few well-structured prompts and a little editing magic, you can:
Follow up with new leads automatically
Nurture your email list with value and clarity
Share offers that feel genuine, not gimmicky
Convert curious prospects into happy clients
Ready to Make Your Sales Copy Sound Like You?
If you’ve been using AI to write—but it still feels robotic or stiff—download my free guide:
“Unlock the Secret to AI-Powered Writing: Make ChatGPT Speak in YOUR Brand Voice.”
You’ll get real prompts, examples, and worksheets to make your content more human, more helpful, and more YOU.